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Social Trust is very important for a business to be successful online. Friendize.me came up with with a remarkable infographic which gives us a valuable insight into social trust.
An astonishing 33% of the mob said, that they frequently ask their friends or family before buying new products and services. About 32% said that they tend to ask advice for products while a remarkable 68% ask for advice on services. It was also important to note that 48% of the people surveyed, highly values their friends and family’s opinion and more interestingly, about 85% of them said that they rather listen to a friend than to an expert that they never met before. A whooping 71% would buy online if the product or service is reviewed by a friend!
According to Friendize, about 38% wanted to ask advice face to face rather than through any social networking sites. About 34% of the people wanted some advice on electronics and household appliances, 31% on health and beauty, 25% on cars and transportation, 19% on food and drinks, 11% on medical and personal care, 9% on travel and 8% on outdoors and sports. And lastly, an incredible 65% of these people would likely or very likely to use an online service by getting advice from trusted people.
Now you know how important Social Trust to your businesses!Read More »
Most of businesses today are engaged in social media to increase their online exposure but is it really worth it? Wix.com tells us why it is important for businesses to engage in social media.
Social Media is about generating conversation with clients and followers where they already hang out. Taking your business to the social web where the ROI is great and the cost is far less than any other medium is a wise business sense.
According to Wix, about 30% of the world’s population is on the internet, that’s over 2 billion people, and it is expected to keep on increasing! In 2011 alone, about 480% increase was seen and it will continue to increase through 2012 and 2013. The internet amazingly reaches more people in more demographics than any other marketing channel!
It is also interest to note that over 80% of Americans use at least one social network. That’s about 245 million people! Your social media strategy can easily be integrated into and enhance your existing marketing plan as maintaining a social presence is easy and inexpensive. An awesome 53% of those active on social networks follow a particular brand and these same people will promote your product or brand even when offline. This will be your main advantage over your offline competitors since it will be your audience be the one spreading your content!
Plan out your social media strategy now and see how your product or brand get the much needed exposure!Read More »
Facebook is undoubtedly one of the most important social media today. With an estimated 1 billion monthly active users, businesses are scrambling on how they use this huge potential market to showcase their business. Mariposa has made an amazing infographic about Facebook and how business can benefit from it.
According to Mariposa, if you want to increase the number of people who see your post, all you have to do is be smarter. Share relevant and interesting content at the right time and you will increase your Edgerank and your reach in no time.
Another amazing fact from the infographic is that user engagement increases significantly by 17% when you post around 8pm to 7am. Posting contents like photo albums increases engagement to users to about 180% while posting between 150 to 250 characters only got 60% only.
Mariposa suggests that posting should be done at least 3 to 5x a week. It was also recommended that the CTA should be placed within the first 90 characters and that if you wish to post coupons or deals, it is advisable to post them at the same time each day. Another fantastic fact is that the average life of a Facebook post is only 3 hours. Consider reading this amazing infographic when you do your next Facebook postings.Read More »
Guru has made an interesting infographic which provides a fantastic insight on job board performance and market fluctuations.
Application to jobs using mobile devices are astonishingly quite low at 3.3% in 2011, with poor website accessibility or CV not saved to a mobile device was seen as the main reason for the low percentage. Of the 3.3%, about 46% was done using iPhone, 17% using Android and only 12% from Blackberry devices.
Another incredible information from Guru is that most people seek for a job mostly on weekdays than on weekends. A whooping 64% of applications are made by jobseekers during their working hours between 9:00 am to 6:00 pm. Usually, weekly traffic peaks during Tuesday at lunchtime and about 8% of the job applications are made between 12:00 noon to 3:00 pm. Weekend mornings has the worst result, making up just 1% of the total weekly apps.
Guru suggests that hiring managers should target precise sites with a clear and distinct recruitment brief to ensure a higher percentage of relevant applications. According to the infographic, most of the time, only 13% are highly relevant applicants or highly qualified for the job posting, 4% show some relevancy but may lack key skills or experience and an astonishing 83% of the applicants are not suitable for the position they applied for.
The next time you plan to hire people, consider reading this infographic for valuable information.Read More »
Infographics by: AddToAny
In marketing, knowing where your leads are coming from is very important. Without it, your marketing efforts will be running blind and could possibly incur you unnecessary cost. Identifying the best source of leads could determine the success of your marketing push. In this awesome infographics by AddToAny, they were able to identify the best source of leads which could help us in our marketing efforts!
According to the infographics, an amazing 24% of the leads comes from Facebook. That’s how big Facebook is! No wonder businesses are flocking to Facebook for their business visibility. The next lead source is far behind at 11.1% which is the traditional email marketing and then followed by Twitter which is at around 10.8%. Yahoo! Bookmarks follows closely behind at 5.5%. With these 4 remarkable lead sources, you already have about 50% of your total possible lead sources. That’s amazing! So on your next marketing push, consider looking into this infographic.Read More »
Twitter is among the top 3 popular social media today. Businesses use Twitter as one of their lead sources as well as using it to reach into their customers. Here’s some amazing facts about Twitter that you might be interested.
According to this infographic, Twitter sees a shocking 175 million tweets on a busy day! Twitter also gets an incredible 300,000 unique visitors per day. That’s a lot of possible traffic for your business! Here’s whats make it more interesting. 55% of Twitter users are female and about 50% of all users are from the US. 62% of Twitter users are in the age group between 18-34 and averages about 27 followers. Wow, that’s just simply Amazing! Now that’s something to tweet about.Read More »
Infographics by: ShortStack.com
Facebook is by far, the most popular and the biggest social media site right now. Amazingly, this social networking site has now about 1.06 billion active users monthly, an increase of 25% from last year. No wonder marketers and businesses are flocking to the site and seeking their fair share of the market. Convincing and sending people to your Facebook page is a big challenge and one way to do it is to create a Facebook contest. Shortstack.com made a survey about how effective a Facebook contest help you reach your goal.
Suprisingly, more than half of the surveyed page admins did create a Facebook contest on their page and about 82.4% of them says that they have reached their goals with it. Another interesting to note is that 44% of the contests involve increase in “Likes” with an average increase of 28.7% after creating a Facebook contest. Most of these contests are in the form of sweepstakes and the most effective incentive type is in grand prize form like Plasma TV or iPad. Consider trying this on your Facebook page and see how your goals are met.Read More »
The trend of online video is defining an entire generation of Internet users! Its growth is unprecedented and continues to grow by leaps and bounds. An amazing 69% of adult internet users have either watched or downloaded online videos. There has also been a dramatic increase in the amount of viewers for comedy, educational, movies/TV shows, music and political videos. A staggering 33% of adult internet users uses both Youtube and Google video in sharing videos that they are interested in and an overwhelming 62% of these videos posted are home videos while videos from places traveled to and clips from movies and TV shows are next at 24% each.
On the other side, the disparity between male and female are most almost non-existent as both men and women are likely to post videos on a popular video sharing site. Young adults (18-29 yrs old) are mostly likely to upload videos but adults between 30-49 are fast catching up. A surprising 52% of videos uploaded are on social networking sites such as facebook while video sharing site such as Youtube is closely following at 49%. The next time you do social media campaign, consider using videos as part of your marketing strategies.Read More »
Infographics by: Tristan Higbee
Blogging has been making waves in recent years with so many blogging sites mushrooming up from almost anywhere. Blogging covers a whole lot of topics ranging from a simple travel blog to fitness blogs. So it crossed your mind to have one yourself but do you really know what it takes to become a successful blogger? Here’s an interesting Infographic that defines the many hats a successful blogger should wear.
We all know that a blogger helps as many people as they can through their blogs but it is surprising to know that with all the people they interact with, they get cold and lonely at times. It is also interesting to know that while blogging requires long hours of hard work, they take time out as necessary so they do not burn out. Another interesting to note is that with all the blog sites out there, a blogger needs to be patient as it will take some time for them to be discovered and get a following. Another surprising thing to know is that a blogger needs to invest his time and money to be successful in blogging. Lastly, it is important to work with other bloggers and build relationships with them so you can each help other out. After reading this infographic, do you have what it takes to be a successful blogger?Read More »