Facebook is undoubtedly one of the most important social media today. With an estimated 1 billion monthly active users, businesses are scrambling on how they use this huge potential market to showcase their business. Mariposa has made an amazing infographic about Facebook and how business can benefit from it.
According to Mariposa, if you want to increase the number of people who see your post, all you have to do is be smarter. Share relevant and interesting content at the right time and you will increase your Edgerank and your reach in no time.
Another amazing fact from the infographic is that user engagement increases significantly by 17% when you post around 8pm to 7am. Posting contents like photo albums increases engagement to users to about 180% while posting between 150 to 250 characters only got 60% only.
Mariposa suggests that posting should be done at least 3 to 5x a week. It was also recommended that the CTA should be placed within the first 90 characters and that if you wish to post coupons or deals, it is advisable to post them at the same time each day. Another fantastic fact is that the average life of a Facebook post is only 3 hours. Consider reading this amazing infographic when you do your next Facebook postings.