The Blueprint

We strived to create a design that would best suit Frank given his brand and his personality and credibility as a trainer along with applying the best measures to keep everything visually exciting and user-friendly for visitors and members alike. We portrayed his personal experiences and messages for visitors, highlighting client success testimonials to help their audience take the spur on towards fitness.

Objective

Promote Frank Medrano’s new training program “Blueprint” creating an excellent way to market products via the StoryBrand approach by designing a new sales funnel.

Establishing a user-friendly webpage to promote sales with the best navigation and design to create an impressive impact on visitors helping sales conversions.

Ensure the resulting web page is fully responsive and allows the best experience of browsing over all devices.

Strategy

With over 5 million likes, 700 thousand subscribers, and 900 thousand followers, Frank Medrano is nothing short of being one of the most successful Calisthenics Experts out there, besides being a Mentor and an Athlete himself.

Given his reputation and popularity, Frank’s association with top brands like Muscle & Fitness, CutAndJacked.com, Forks over Knives, and The Red Bulletin add to the element of trust which people have placed in him.

Frank approached us with a request to help him radiate his skills as a mentor and share the secrets of calisthenics and bodyweight training on a global platform for which a brand new program sales page was the obvious solution. We worked on Frank’s existing website and built an all-new Sales page for the “BluePrint” program which was also integrated with his premium training platform

Our objective was to build a web interface that underlines the trust people place in Frank’s methods and the features of the BluePrint program, along with drastically improving the general level of site aesthetics and UX.

Services Provided

Sales Page Design

Email Marketing

Responsive Design

Membership

Support Services

Speed Optimization

Ecommerce Solution

Search Engine Optimization

Story Brand