Homepage Intake Form -

1. Product Description: Clearly describe what your business sells in a few words.

2. Transitional CTA: State the name of your main free incentive. (Ex: Download PDF or sign up for a free trial)(Required)

3. Direct CTA: State your main call to action for this page. (Ex: Become a member, purchase X, or schedule a consultation.)(Required)

4. Top 3 Customer Benefits: List the THREE main benefits customers can expect. Please be as specific and succinct as possible.(Required)

5. Customer Stakes: In ONE paragraph or less, describe the problem/cost your customers do/will continue to face without your product/service.(Required)

6. Top 3 Value Propositions: List your company's top THREE selling points. Please be as specific and precise as possible.(Required)

7. Customer Objections: What are the most common objections your customers will raise and how will you respond?(Required)

8. How It Works: Describe your entire process in three simple steps from start to finish, ending with customer benefit. Write ONE sentence max per point.(Required)

9. Company Bio: Include a link or brief summary of your personal or company bio.(Required)

10. What Makes You Unique Describe what makes your company different from the competition in ONE paragraph or less.(Required)

11. Purchase Options: List your product or service options in the format shown below. Include the name, key features, and pricing for each individual option.(Required)

12. Freebie Description (Email Funnel): Include a short description of the lead-generating PDF or free trial offer that entices clients to complete the email form.(Required)

13. Would you like to add something that the form doesn't cover? Please comment with your thoughts below!(Required)