Paige Hathaway Website Design Case Study

NMI has redesigned and developed a new custom WordPress website for PaigeHathaway.com. The new website features a clearer and more compelling brand message. It is designed to promote Paige Hathaway’s services and showcase client success stories. In addition, we integrated an event management system, Woocommerce shop, and Newsletter Subscription.

The site is developed with the latest technology, following WordPress standards. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.

Objectives

Clarify the brand and create a clear, compelling company message.
Develop a high-converting copy that connects, persuades and turns leads into paying customers.
Improve overall aesthetic to make the website more engaging
Implement a search-friendly and socially-focused blog to drive user engagement and organic search
Implement a fully responsive solution and Ecommerce functionality

Our Strategy

Paige Hathaway is an American fitness cover model, entrepreneur, and a global fitness icon with over 10 Million combined followers on social media. She has been featured on thet covers of prestigious magazines, such as Women’s Health and Fitness, Oxygen, Inside Fitness, Muscular Development, MOST, Livid Magazine, Dakini Magazine, Fitness Gurls, and many more. She is the creator of Fitin5 Fitness challenge and a brand ambassador for F45 Training and LivBody Supplements.

We recommended redesigns for existing pages and, improved storytelling integrated into the Homepage, and About page for easier conversions.

Our Design Concept

The style choices for Paige Hathaway were about presenting her brand as elegant and trustworthy. The new design balances Paige’s imagery with energetic colors, and modern typography for a more welcoming and engaging look.

The Results

The new Paige Hathaway website is a testament to her brand’s authority and credibility. The brand storytelling is enhanced through the Homepage, and About page to provide additional value and trust.

The engaging testimonials highlight the successes of her training programs. The addition of a blog provides a new opportunity to drive organic traffic as well as support her subject matter expertise.