Lead generation strategies include tactics such as providing valuable PDFs, webinars, or samples to prospective clients for free or at a low cost in exchange for their email address, which you will use to continue informing them about your products and services via email service.
This will attract interested parties and convert them into leads. A lead is a qualified prospect who has demonstrated interest in your business by providing their contact information or signifying that they may want to do business with you.
Here’s some ways to invite your customers into a deeper relationship with your brand:
Chatbots are the latest way to interact with your customers. Companies of all sizes use them to offer customer service, collect contact information, or answer simple questions about the company’s products. Since chatbots are available 24/7, they are equally useful when you need a quick response.
Gated content is exclusive online material—completely inaccessible to users until they fill out a lead capture form. Unlike blog posts or web pages, the information is “locked”. Gating your material is a win-win situation because it gives the audience something of value for free while attracting high quality leads interested in topics related to your brand or offerings.
If you’re looking for a way to keep the attention of your customers, create and send out an engaging newsletter that will encourage interested prospects to connect with your business brand. This lets you stay top-of-mind with current and potential customers as well as share promotions on products or services they may be considering.
Lead magnets are great ways to turn prospects into excited customers. If you’re interested in promoting your products and services, a coupon or discount is the perfect way to get them hooked on your brand. This attracts valuable long-term and short-term leads.
Your prospects are not always ready to buy. A free trial or freemium product is a great way to draw in qualified, interested leads who aren’t looking for an immediate purchase. Once the prospect signs up and uses your service, you can then convert them into customers later by teasing the benefits of upgrading, with drip email campaigns that highlight features only available on an upgrade.
Social media can be a powerful tool for lead generation. By using paid ads, you gain access to demographic and psychographic targeting options that allow you to reach the people most likely interested in your products or services. Some of these effective ways include showing them on Facebook and Instagram!
Here is an example of an advertisement by lebertfitness, which is used to drive prospective clients to its blog via paid Instagram ads.
Make it easy for website visitors to find your lead magnet if you want to generate more leads. Create on-site funnels that segment your audience and direct them to the lead magnet that is most likely to meet their needs and interests. This can be accomplished by distributing lead magnets throughout your website.
Consider highlighting your lead magnet in social networks so that when users engage with you, they see the offer and can easily take next steps by following links or clicking on call-to-action buttons. You may even want to add some calls for action such as “Download Now” or “Start Your Free Trial”.
Retargeting is a strategic way to increase conversions. Customers who engage with your brand but fail to take the next step may need exposure multiple times before converting, which can be achieved by retargeting them so they continue seeing what you have available for purchase or download. Retargeting allows you to show ads (through Google display or social ads) to people who engage with your brand’s website or social pages.
Here is an example from Crunch Fitness on Facebook. Unlike normal ads, retargeted ads only aim at audiences who had already engaged with the brand.
Recommendations from friends and family carry more weight than any advertisement could hope to achieve. Reward customers who bring leads into your funnel by offering them something in return such as an exclusive coupon or bonus points on their next purchase.
