Instagram Guides: the underrated Instagram feature you’re probably not using 👀 With guides, you can bring new value to your content by collecting a series of places, products, or posts that could interest your audience. Instagram guides are a relatively new feature, so you might be...

The Power of Storytelling We live in an era of information overload. Every day, consumers are flooded with choices and information. Finding your audience and getting heard in all this noise is only the first step. In order to stand out from the crowd and build...

Did you know that upselling has a 68% lower cost than acquiring new customers? If you're looking for ways to increase revenue and grow your small business, then it is something you should consider. Increased profits and average order revenue aren't the only benefits of upselling....

As a result of the COVID-19 pandemic, more and more people in the United States joined TikTok to keep themselves entertained. As of today, TikTok is the number one social media platform in the app store. With such a rapid rise, it would be a...

What is Copywriting? Copywriting involves writing persuasive materials that compel people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule an appointment. It's not easy to get the results you want from advertising your products...

Today, people mostly rely on search engines such as Google, Yahoo, or Bing to get information on the internet. Google is by far the most popular, accounting for about 6 out of 10 searches. Therefore, if you don't have a website for your business, you're likely...

Are you aware of how content marketing can advance your business and build your brand? Let me first explain what content marketing is… Content marketing is the creation and use of written content to increase a company's authority, brand awareness, and success. Your brand may be viewed...

In today's marketing, personalization and networking are increasingly important as audiences form relationships with brands. Businesses need to connect with audiences and engage them on a deeper level to survive. This is where brand storytelling comes into play. What is brand storytelling? Simply put, brand storytelling...

As technology evolves, so does the way we do business. Nowadays, more and more companies sell their products online instead of using traditional marketing strategies. When you're still stuck in the Stone Age and don't sell your products or services online, then you're losing money. You...