08 Dec 11 Marketing Trends to Win More Customers in 2022
Have you heard?
Customer experience will be the dominant marketing trend over the next 12 months.
Customer experience refers to the relationship between a business and its customers. Every interaction between the two can build (or damage) that relationship. What matters most is how customers view those interactions.
Today’s marketers must work with other departments to give their customers great experiences and engage them for long-term relationships.
Listed below are some of the strategies you should be prepared for in 2022:
Marketing trend #1: Ecommerce platforms
Businesses are now able to launch online stores more easily than ever before, thanks to eCommerce platforms like Shopify and WooCommerce. If you want to sell your products or services online, don’t wait to get started because this is already the trend in eCommerce marketing.
Natalie Minh Interactive specializes in the complete lifecycle of E-commerce sites, from installation to customization to launch and ongoing marketing/technical support. With our 10+ years of experience in eCommerce website design, our custom e-commerce web design solutions will surely maximize your conversion rate.
Marketing trend #2: Story-driven visuals
According to research, visual content is more appealing than plain text. Pinterest and Instagram, which are primarily image-focused platforms, are evidence of this. It is important to make your content useful, valuable, or entertaining to the targeted audience. If you need assistance with this, check out our content marketing services.
Marketing trend #3: Optimizing mobile experiences
Over 40% of online transactions occur on mobile devices. For your eCommerce business to grow, you need to optimize for mobile. Integrate responsive design into your site for a mobile-friendly experience.
Marketing trend #4: Using omnichannel marketing approach
Using omnichannel marketing, you can reach and engage with your audience online using a variety of strategies. Create opportunities for your audience to engage with your business through the channels that are most convenient for them.
Among the digital marketing strategies you can use are:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Social media advertising
- Email marketing
- Content marketing
Marketing trend #5: Using marketplaces to sell your products
You can enter marketplaces. People are spending more money online, so you must place your products where they shop. Platforms like marketplaces can help you reach people who haven’t discovered your business yet.
You should choose a marketplace depending on who you’re trying to reach and what you’re selling. The following marketplaces let you sell your products:
- Amazon Marketplace
- Walmart Marketplace
- Facebook Marketplace
- Target Plus
Marketing trend #6: Creating shoppable Instagram posts
Shoppable posts are regular Instagram posts that feature products and link to the product’s page where they can be purchased. In case they decide to buy your product, they will simply click a link or button that will take them to the product page on your site.
Your product page should include high-quality photos. You can feature multiple products, and through the link, they can view other products as well. It will help you generate more sales.
Marketing trend #7: Adding personalization
Brands can stand out and communicate relevantly with their ideal customers by personalizing their content. According to Hubspot, personalized CTAs receive 43% more clickthroughs than generic ones.
Several well-known brands offer content that is personalized to their users, such as Amazon, Netflix, Spotify, and Facebook. Netflix recommends movies based on the viewing history and genre preferences of its customers. The newsfeed of Facebook is populated by algorithms that determine what type of content to show.
A subscriber’s name can also be added to emails for personalization. This small gesture shows your subscribers that your email content is tailored to them.
Marketing trend #8: Using videos to promote products
Promoting your offerings with video can be an effective way to get the attention of your audience. Your videos can be shared across many different digital platforms, such as email and social media.
Livestream and video have become more and more popular since the rise of TikTok. As a matter of fact, Instagram launched Reels in 2020, which many social media experts view as an attempt to combat TikTok’s dominance in the video space.
Marketing trend #9: Partnering with micro-influencers
According to Influencer Marketing Hub, influencer marketing is effective for 91% of respondents. Connecting with influencers remains a trend, however, micro-influencers are emerging.
As micro-influencers, they appeal to a smaller niche audience. The number of followers these influencers have can range from a few thousand to a hundred thousand.
To find micro-influencers, search on different social media platforms, and try to find people who are posting about topics related to your industry. Search for related hashtags and see who uses them. Additionally, you can look at your business’ followers and see who they follow to find potential influencers.
Marketing trend #10: Using Google Shopping ads
Advertisements such as these are displayed at the top of search results and display products related to the search.
These ads feature multiple components, including:
- Product photo
- Product title
A product listing may also include special offers, free shipping, or star ratings. It is a great way to present a preview of your product and entice people to click and learn more.
Marketing trend #11: Retargeting advertisements
Most people leave your site because they get distracted or aren’t ready to buy. A retargeted ad makes people think about your brand again and reconsider their purchase.
Make sure your retargeted ads are visually appealing to entice prospects to click. To guide people on how to take the next step, make sure your ads have clear information and a call to action (CTA).
Make these eCommerce marketing trends part of your strategy
If you have not yet developed your 2022 marketing strategy, now is the time to do so. Start the New Year with a clear idea of what your goals are and how you’ll achieve them.
Natalie Minh Interactive can help you build a marketing plan to win more customers in 2022. Don’t forget to subscribe to our email list for more eCommerce marketing tips, tricks, and free resources sent straight to your inbox!