2 Things Your Website is Missing

2 Things Your Website Is Missing

Customers will connect with you when they feel two things: first, you understand their pain, and second, you can be trusted to help them.

Therefore, here are two things your website must convey in order to position yourself as a Guide:

1) Express empathy

Show that you care about your customers by assuring them that they are not alone and that you understand their problems. This will help create a bond between the two of you, making it easier to build trust in your products and services.

Examples of empathetic statements:

  • We care
  • We understand
  • We know how hard it is to deal with
  • Many of our customers have struggled with
  • We understand how it feels
  • Like you we are troubled

Express Empathy

 

2) Demonstrate authority

It is also necessary for you to have the authority and competence to solve their problem. Customers need to see proof that you know what you’re doing.

This can be demonstrated by adding the following to your website:

  • Statistics

Statistics

  • Awards you’ve received

  • Influencers and top brands you work with

Influencers and Top Brands You Work With

  • Press mentions

Press mentions

  • Testimonies

Testimonies

 

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