01 Sep 2 Things Your Website Is Missing
Customers will connect with you when they feel two things: first, you understand their pain, and second, you can be trusted to help them.
Therefore, here are two things your website must convey in order to position yourself as a Guide:
1) Express empathy
Show that you care about your customers by assuring them that they are not alone and that you understand their problems. This will help create a bond between the two of you, making it easier to build trust in your products and services.
Examples of empathetic statements:
- We care
- We understand
- We know how hard it is to deal with
- Many of our customers have struggled with
- We understand how it feels
- Like you we are troubled
2) Demonstrate authority
It is also necessary for you to have the authority and competence to solve their problem. Customers need to see proof that you know what you’re doing.
This can be demonstrated by adding the following to your website:
- Awards you’ve received
- Influencers and top brands you work with
- Press mentions
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