Your website needs to clearly communicate with your audience about what you do, why you do it, and who you do it for. It’s so easy to get caught up with how great you are as a business, that you often forget to make sure you are making sure your audience has a great experience finding you. A great website is a MUST for your business in 2020, and this process starts with good web design practices.
Here are 3 tips for improving your web design to ensure that you’re going in the right direction in your redesign and aren’t turning visitors away!
To ensure that your website is effectively meeting the needs of your visitors you need to map out your customer’s journey right from the first time they visit your website to the moment they become a customer.
Step into the shoes of your audience and understand what pages they are going to view, and in which order. There needs to be a flow to your website, with relevant content in relevant places and appropriate CTAs. This will help you design a site that helps nurture leads through the sales funnel.
Once your visitors visit your website, they won’t know what pages to view or actions to take if you don’t provide them with some sort of direction. Call-to-action (CTA) buttons are one of the many elements that indicate the next step user should take after landing on a page.
Take the time to add in call-to-actions that give them materials to educate themselves and help solve their pain points. Once they identify your company as one that provides materials that are relieving these, they will feel more comfortable researching your services to see if you can personally make these solutions a reality.
Are you giving your users the opportunity to share what they like?
If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that’s generated from people already reading your blog! If this sounds new to you, social sharing buttons are the small buttons that are around the top or bottom of blog posts. They contain icons of different social media website and allow you to share the page directly on the social media channel of your choice. These buttons act as a non-pushy tool that encourages social sharing from your buyer personas. Now that you know about these, there’s no excuse not to include them on your website.
Website Design is a very important part of your business campaign, because it is literally the FIRST impression potential clients will develop towards your brand. A lot of brands prefer the technical work be done by core professionals, so as to get the best possible outcome. Natalie Minh Interactive is a full service online business agency, and we have an expert team of website designers and programmers. Connect with us for a full breakdown of what it takes to create and market a website from scratch!
