08 Mar 3 Reasons Why A Website Redesign Is Important for Your Brand in 2020
In 2020, with research showing a mind blowing 4.4 billion Internet users, it has become essential for your brand to have a responsive and user-friendly website! People are becoming more aware regarding what they purchase and spending habits are changing with time. The average customer will browse through at least 4 websites before deciding where to finally purchase from. This is the right time to redesign your website, so the customer decides to trust you and invest in you.
These changing trends and spending habits affect your sales in a HUGE way. You have to make sure that when a customer visits your website, they don’t go anywhere else. A well performing website in 2020 is aesthetically designed, professionally structured, mobile friendly, quick to load and optimized for best user experience. If even ONE of the parameters are weak, you WILL lose potential clients and sales.
Here are 3 reasons why a website redesign is SUPER important for your brand in 2020!
1) Your Website Is …S L O W:
Here are some interesting research statistics:
- If your site loads in 2.9 seconds, it is faster than approximately 50% of the websites.
- When your site loads in 1.7 seconds, I'[t is faster than approximately 75% of the websites
- If your site loads in 0.8 seconds, it is faster than approximately 94% of the websites from around the world.
It’s quite clear that the faster your website is, the more ahead you are from your competition. Check out your website yourself, and see where you stand amongst the competition. Go to this GTmetrix link, and enter your site address. You may find yourself surprised by the results!
Creating a fast website can be quite the challenge. You need an in-depth knowledge of the best plug ins, the most optimized image format to use, and scripts(amongst 100’s of other things!). If you think your website is slow, it may be to time you get yourself a new one. The ROI will be well worth the trouble!
2) Your Website Doesn’t Have Responsive Design
Just a few years ago, the internet meant a big ugly desktop and a noisy dial-up modem which died every time someone called the landline. If you were an online entrepreneur at that time, you would have gotten away with any website. It wasn’t difficult for brands to create and maintain websites. Now, in 2020, the scenario is VERY different!
Now, customers can access your website online using mobile phones, tabs, laptops, and computers, and they expect a consistent experience every time. When you don’t have a responsive website, you WILL lose potential consumers. If your website isn’t up-to-date with the latest standards, it could result in a considerable loss.
That’s why it is crucial to maintain a website where people get a consistent experience.
If your website is well maintained and responsive, visitors will show interest and spend more time on it. This directly means more leads and more sales! Redesign your website to make it more user friendly and responsive!
3) Your Website Is Lagging Behind Your Brand
As your company develops and grows, it’s obvious that your marketing and branding goals will evolve as well. While it can be cumbersome to update your website every time you decide to change the company colours, you need to remember that 2020 online business is all about personal branding. Every little detail you add to your brand helps it stand out from others- and that little detail may just be what convinces a potential client to invest in you!
You must make time to review your website every few months to ensure that it is working towards your particular goals like increasing leads, growing sales and improving brand reach. When you see that these targets aren’t being met, you need to schedule a website redesign!
If you don’t have a well designed, updated and smooth website, you risk losing hundreds of potential clients and customers. If you need any help designing your new website or updating your old one, just click on the lion, and let the experts take care of it for you.