E-commerce is a concept which is generating a LOT of buzz in online business and entrepreneurial circles in 2020! With Google Statistics showing an estimated 100,000 searches per month related to “What is e-Commerce” and “How to…E-Commerce Website”, it’s time for you to smash through the wall and find out if e-commerce is for you and your business!
Here are 3 reasons why your own E-commerce Website is absolutely essential if you want to keep up with competition and grow your sales using the internet!
1) Establish and strengthen your brand:
When you sell your products on an online marketplace(such as Amazon), you HAVE to play by their rules. Be it word limits on descriptions, to maximum file size for product images, there is little to no room for customization or branding. In fact, it is the marketplace’s brand that is in the forefront – not yours. This makes it nearly impossible to build brand awareness and recognition.
95% of the time, visitors and customers just assume that your product belongs to the parent company, without realizing you even exist. Your goal as an entrepreneur should be to create a brand which occupies real estate in your clients brain map.
Consumers must associate the product they need with your brand and think of ONLY your brand when they think of that category.
When you create your own website, you can add elements of your personality and creativity into it. Visitors will appreciate the unique vibe AND you get to maintain full control. Starting from the way it looks, what it says, and how it works- the sky’s the limit! You can even add your brand elements during the unboxing experience and use custom-made boxes to leave a lasting impression on your customers. Best of all, you get credit for your product, instead of some generic marketplace!
2) Build a great email list and market directly to them:
The biggest plus of having your own website is that you can market directly to website visitors and customers. Selling directly to clients on your e-commerce site means you get to collect their contact information. When you have your customers’ email addresses, you can add them to your newsletter lists(ask them first), send them promotions, offer discounts, and announce new products.
Getting returning customers is much more difficult on a marketplace, because you don’t have direct access to your customers. This restricts your ability to show off your good customer service and promote your brand. Since it’s easier and cheaper to retain a customer than it is to get a new one, communicating with existing customers is a necessary part of growing your business.
3) Learn more about your audience:
Having your own ecommerce website helps you to get to know your audience better. You can access key demographic data which will change the way you target. Location, how they found your website and what they purchased. All data is available to you! You can analyze their behavior on your website, and then target your marketing and branding campaigns based on that data!
If you’ve set up a referral system or multiple advertising channels across different platforms, your e-commerce website can tell you which channels have the best performance and generate the most number of sales. You can use this info to pump fuel into specific channels and systems to enhance sales and visitors.
Equally important is the data you get on purchases which didn’t pull through. Failed sales, unsuccessful check-out and poor customer reviews are all tools you must use to improve your business. Only when you know what isn’t working, can you work on fixing it!
In case you’re ready to run your own Ecommerce website and setup your own online marketplace, head on over to Natalie Minh Interactive and schedule a free consultation call with our Ecommerce website development team! We can handle all the technical work associated with coding the website. We’ll help you choose the best plugins and you can design your website just the way you want it! Our team can also handle post-launch support for your business!