11 Feb 3 Reasons Why Your Brand Needs An Ebook
Creating an eBook from scratch can seem impossible if you’re new to the game and have no experience. If you’re not even sure you WANT to write an ebook, keep reading, and maybe you’ll change your mind.
Writing and publishing a top notch book of any kind is an awesome thing to do. You can show off your expertise and knowledge and attract people to your email lists and website. The customer brain is built in such a way that putting something in writing – and doing a good job of it– instantly conveys the message that you are an authority, and are capable and confident in yourself and your field.
Here are 3 reasons to convince you to take the leap and publish your own Ebook:
1) E-Books Are Lead Generating Machines:
Any way you look at it, eBooks help bring more money to your brand. An E-book published by your company helps you by raising your search engine ranking, increases your range of target audience, and shows that you’re a notch above the competition. All these steps are giving one very loud message to potential clients: “I’m a professional in my field and I know what I’m doing”. Your clients will trust that you’re going to produce a product that’s as high quality as the eBook you created.
If you’re looking for a more tangible or measurable reason: eBook sign-ups can directly grow your newsletter list for email marketing campaigns, news and coupons/sales periods. When you launch your eBook, make sure you have a great analytics tool set up to track the progress and calculate how many leads you have generated from the eBook. All of your work will be wasted if you can’t see the return on investment of your efforts.
2) You Already Have 50% Of The Material!
If you’re worried that you’re going to suffer from writer’s block, there’s good news for you: you don’t need to stare at an empty word document and pray for inspiration. If you already have a blog, there’s a good chance are you already have most of the content you need to create an eBook.
Go through your website blog and have a look at all the articles you have written over the years. There’s a good chance you’ll find a pattern to these posts. Use this related material to make long document. Add some images, organize the content, set up an index page- and there, your ebook first draft is ready and you can move on to the next step!
By reusing your content, you don’t use up your entire marketing budget for the year and you don’t stress out your copywriters with the task of writing an entire book.
3) E-Books Can Help You Sell More
What if I told you that you could use your E-Book to directly increase your product sales? Don’t believe me? Head on to Amazon and search for topics like “Eat Healthy” or “Lose Weight”. You’ll find many books with healthy sales. These books are like a buyers guide for physical items such as food companies, protein supplements or gym equipment.
If you have a product you’re looking to boost sales on, writing a book on how to use it, it’s many benefits and explaining why they should buy it from you is a pretty legit way to increase your revenue!
Writing and publishing an E-Book is a fun process and will yield great results for your brand- but it is very time consuming and requires a great deal of attention to detail. If you know you have a good idea for an ebook, but can’t find the time to get it done, you can set up a consultation with us.
At Natalie Minh Interactive, we have a full service professional team consisting of Content Writers, Designers, Cover Designers, Proofreaders and Social Media Marketing Experts.
No matter what your experience level—publishing veteran or first-timer—working with us is pleasant and hassle-free. We’ll guide you through the design and publishing process, manage the project, and deliver the professional-quality print books and ebooks you need.
Get started with a look at our portfolio, more about us, or feedback from our wonderful clients.