If you are an online entrepreneur and you are looking to launch a digital product to a large audience, a membership website may be your best bet. Membership sites can generate a predictable income for you. Once you have attracted an initial base of users, you can easily ensure a constant regular source of revenue.
A membership website is much easier to start than a regular business. Given below are some ideas you can use to keep your membership site fresh and packed with traffic!
1) OFFER A FREE OR LOW-COST TRIAL TO MEMBERS
One of the most effective ways to market your membership site is by offering subscription trials. Offering a trial allows you to easily tackle a large number of doubts your customers may have. A free hands-on experience makes a potential client much more likely to commit and invest.
When it comes to executing this strategy, you have two options: you can either create a free trial or you can create a low-cost trial. As far as deciding between a free trial and a paid trial is concerned, it depends on who you’re promoting your offer to. If you’re presenting your trial offer to cold traffic, it’s better to offer a free trial while if you’re presenting your offer to warm traffic (e.g. your email list), offering a paid trial is recommended.
2) CREATE MULTIPLE MEMBERSHIP LEVELS
One of the smartest strategies to increase average spend per member is to create multiple membership levels. In one of the levels, you can give access to just the core content while at another level, you can consider offering monthly webinars, group coaching etc. The number of levels, how you name them and what you will include in each of them, all depends on your business and what you want to achieve. Multiple membership levels helps improve the average transaction size and thus the overall revenues.
3) OFFER SPECIAL PRICES AND BONUSES
When you are just starting out, or if you are launching a new product, limited-time prices and special offers are a great way to get the ball rolling. A customer is not likely to pass up on a good discount, and the sale will help you gain momentum and website traffic. This directly converts to more sales and a larger client base over time.
By using these tips efficiently, you’ll become an entrepreneur with a thriving online membership website in no time at all!
If you need professional help creating a membership website, Natalie Minh Interactive is a full-service online agency which can help you reach all your goals. From basic web design to full-fledged SEO and customer relationship services, Natalie Minh Interactive is your one-stop solution. Click on the Lion, and get started today!