NMI focused on both increasing the usability of the web design, establishing Storybrand messaging and wireframing, and improving the design overall. With an energetic fresh branding, we focused on Frunutta’s unique selling proposition: market niche, supplement delivery method, purity, and size.
The site was completely redeveloped with the latest technology according to Shopify Standards. The site, featuring custom-designed pages, is fully mobile and tablet responsive; optimized for Google page speed, and fully secure with an SSL certificate. It is also SEO-friendly.
The website features a user-friendly site structure, and stronger calls-to-action messaging. To build trust and credibility for Frunutta, Storybrand messaging was applied to the entire site.
