GOATA® Movement
Objective
The goal of the GOATA project was to dramatically alter the digital landscape within the fitness and biomechanical movement optimization sectors. The primary aim was to establish authority by implementing the Storybrand framework, moving beyond establishing a mere brand presence. The client aspired to produce content and copywriting that not only delivered information but also created a profound emotional connection. Furthermore, the project focused on developing a website designed to captivate users effectively and implementing an email marketing strategy intended to leave a lasting impact.
Results
The GOATA project exceeded its goals of a digital transformation, creating a unique ecosystem that showcases their expertise and captures the full attention of a wide-ranging audience.
Storybrand Message Guide:
The storybrand message guide functions as a manifesto, clarifying and refining GOATA’s brand messaging. This strategic document ensures that the unique value proposition in biomechanical movement optimization is communicated effectively across all media platforms.
Content Development / Copywriting / Wireframes:
Using their Storybrand message guide, we created content that effectively communicated the client’s USP in fitness and biomechanical movement optimization. The wireframes created are tactically designed, guiding users to not just navigate but excel within the digital space curated by the client.
Website Design:
The design of the GOATA website stands out for its visual appeal and assertive statement of authority in the field. The client prioritized user experience, creating a digital platform highlighting biomechanical movement optimization’s benefits and engaging users with every element.
Email Marketing:
The client’s automated email marketing strategy has been crafted to maintain continuous engagement with their audience. The visually appealing email campaigns are perfectly aligned with GOATA’s brand message, serving as a tool to nurture leads, facilitate education, and foster change within the fitness community.
Membership Portal:
The membership portal provides members access to customized training materials, community forums, and resources, fostering a sense of belonging and continuous motivation in biomechanical movement optimization.
Overall, the integration of strategic components such as the Affiliate Program, Membership Portal, email marketing, website design, content creation, and the Storybrand Message Guide not only crafted but also revitalized GOATA’s dynamic digital presence. Through the partnership of NMI and GOATA efforts, the brand seamlessly integrates active community engagement and education to redefine industry standards in the rehab and performance domain.