Business Development Strategy

Amazing Truth About Pinterest User Demographics

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Pinterest User Demographics That Matter

Pinterest is one of the fastest growing social media today along with Facebook and Twitter. Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined so it is perfect for marketers and bloggers. Latest studies show that about 15% of American internet users are now on Pinterest, just 1% behind Twitter. It is surprising to know that 80% of the Pinterest users are women and only 20% of them are men. Interestingly, we now know what products will appeal more to Pinterest users.

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