NMI redesigned and developed a new custom WordPress website for AbsFitlifetv. The new website features a clearer and more compelling message to strengthen the brand.
We recommended redesigns for existing pages, including enhanced filters, site navigation, and improved storytelling integrated into the homepage, Program sales pages, and the About page for easier conversions.
The sites were developed with the latest technology, following WordPress standards. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.
The design and appearance of the old website were transformed. The new website is now responsive, fast loading, and easy to navigate. By leveraging the WordPress platform for the sites, it ensured that the client was empowered to manage their website easily. With editable page elements, the client can add/edit the content when they need to without coding or technical help.
By implementing the StoryBrand Marketing Framework, both websites now capture and define Koya’s authentic story, persona, and brand message. We highlighted her unique value proposition so it focuses on what her customers want, why they need her services, and what value they can get from it.