Web Design

Abs Fit Life TV Web Design

NMI redesigned and developed a new custom WordPress website for Absfitlifetv.com. The new website features Ashley Drummonds a clearer and more compelling message to strengthen the brand. They showcase Ashley’s products and fully convey the value of her services.

Objectives

  • Clarify Ashley’s brand message
  • Develop a new website that follows the StoryBrand framework 
  • Improve the overall UI/UX of her existing website
  • Decrease site confusion, while improving information architecture
  • There was no trust building up when the user sees it for the first time.
  • The brand values were not clearly visible on the website.

Objectives

  • Clarify Ashley’s brand message
  • Develop a new website that follows the StoryBrand framework 
  • Improve the overall UI/UX of her existing website
  • Decrease site confusion, while improving information architecture
  • There was no trust building up when the user sees it for the first time.
  • The brand values were not clearly visible on the website.

Our Strategy

Before we started the project, the website https://absfitlife.vhx.tv/ was using the Vimeo OTT platform and launched her video subscription service. As her brand continued to grow, Ashley decided it was time for an overhaul.

When NMI reviewed the site, it was difficult to browse, and the brand messaging was unclear. In addition, the navigation wasn’t efficiently organized for user experience, and there were minimal calls to action on the site. When you try to sign up, it doesn’t provide many details on what you’ll get and why you should become a member. The overall site functionality is also limited to what the Vimeo OTT platform has to offer.

With this, we redeveloped the website, changed the design as well as integrated improved storytelling to focus on pain points and user experience.

Homepage

Inner Pages

HOLISTIC HEALTH, FITNESS & LIFE COACHING

Inner Pages

ABS PROTEIN

Results

NMI redesigned and developed a new custom WordPress website for AbsFitlifetv. The new website features a clearer and more compelling message to strengthen the brand. 

We recommended redesigns for existing pages, including enhanced filters, site navigation, and improved storytelling integrated into the homepage, Program sales pages, and the About page for easier conversions.

The sites were developed with the latest technology, following WordPress standards. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.

The design and appearance of the old website were transformed. The new website is now responsive, fast loading, and easy to navigate. By leveraging the WordPress platform for the sites, it ensured that the client was empowered to manage their website easily. With editable page elements, the client can add/edit the content when they need to without coding or technical help.

By implementing the StoryBrand Marketing Framework, both websites now capture and define Koya’s authentic story, persona, and brand message. We highlighted her unique value proposition so it focuses on what her customers want, why they need her services, and what value they can get from it.