Dr. Sara Solomon
PPC Campaign Performance
Project Overview
The Sara Solomon PPC campaign aimed to drive targeted traffic, generate high-quality leads, and optimize ad spend efficiency over an 8-month period (July 2024 – February 2025). The campaign focused on multiple funnels, including an Ebook funnel and a Back Pain funnel, utilizing Google Ads and other PPC platforms to maximize conversions. The primary objectives were to reduce cost per lead (CPL), increase lead volume, and improve overall conversion rates while maintaining a sustainable cost per click (CPC).
Key Achievements
Consistent Lead Generation
- The campaign successfully generated a total of 2,930 leads over 8 months.
Optimized Cost Per Click (CPC)
- The average CPC was maintained at $0.47, ensuring cost-effective traffic acquisition.
Efficient Cost Per Lead (CPL)
- The average CPL was $2.63, showcasing the effectiveness of ad targeting and audience optimization.
High Conversion Rates
- The overall conversion ratio stood at 17.91%, indicating a well-optimized campaign that converted nearly 1 in 5 visitors into leads.
Scalability & Growth
- The campaign demonstrated steady performance improvements, with December 2024 achieving the highest conversion rate (20.22%), highlighting successful refinements in ad strategy.
Conclusion
The Sara Solomon PPC campaign delivered strong performance and ROI through strategic budget allocation, audience targeting, and ad optimization. With an average conversion ratio of 17.91%, the campaign consistently turned clicks into valuable leads while maintaining an affordable CPL and CPC. Moving forward, continuous A/B testing, audience segmentation, and creative improvements can further enhance campaign efficiency, helping to scale lead generation and maximize return on ad spend (ROAS).