Erica Sutter
The objective is to create an excellent design and simple interface for Erica’s users which was both user-friendly, sales-friendly, and elaborative enough to cover all aspects of the program and its content.
Objectives
- Using story brand methodology in branding Erica Suter as one of the top female soccer coaches out there for both athletes and trainers.
- Design a new sales funnel and membership site as ericasuter.com which allows users access to content to help them meet their aspirations.
- Build an easy-to-use website with streamlined navigation through various module contents and giving users the ability to easily view purchased plan content.
- Creating a section for Blogs Podcasts where users can access and view Blogs and listen to various Podcast sessions conducted by Erica tag-teaming with other coaches as well, offering free health and fitness tips and advice to everyone.
Objectives
- Using story brand methodology in branding Erica Suter as one of the top female soccer coaches out there for both athletes and trainers.
- Design a new sales funnel and membership site as ericasuter.com which allows users access to content to help them meet their aspirations.
- Build an easy-to-use website with streamlined navigation through various module contents and giving users the ability to easily view purchased plan content.
- Creating a section for Blogs Podcasts where users can access and view Blogs and listen to various Podcast sessions conducted by Erica tag-teaming with other coaches as well, offering free health and fitness tips and advice to everyone.
Our Strategy
Erica Suter, being a Master of Science in Exercise Science and Sports enhancement, along with being an NSPA Certified Speed and Agility coach based in Tampa, Florida has been working as a Soccer Speed, Agility, Strength, and Conditioning Coach for nine years in performance enhancement and injury prevention. The most unique feature of her coaching has always been her ability and approach towards helping both athletes and other coaches as well.
Erica, approaching us with a request to elaborate on her mentorship skills sharing her secrets of soccer fitness on a global level, needed a fully Story Brand based sales website and that is exactly what we designed for her, a platform where she can be a humble offer her tips as Blogs and Podcasts to everyone along with allowing users to enroll to her dedicated plans for female soccer athletics fitness.
Our target was to build a website, portraying her focussing attitude and unparalleled skills, and in-depth knowledge of the sport as a fitness coach while creating a state-of-the-art design to keep the website attractive and informative.
Homepage
Train with Erica
Train with Erica
Results
The website has been built on WordPress, with a fully secure SSL certificate and compatible with all major browsers and cross-device responsive, being SEO friendly at the same time, with a WooCommerce based store created for Apparels and the same being used to create the one-time purchasable membership programs.
The website has direct and strong CTAs, and has effective use of StoryBrand, to bring out the best from Erica’s programs and add to the already existing reliability athletes have placed in Erica’s coaching.
The site features an apparel store, where clothing merchandise can be purchased by users, with full freedom of choosing their sizes and adding reviews for products.
The website also offers a “freemium” which is the first chapter of the “Total Youth Soccer Fitness 365” program workbook, as a free downloadable subscription.
Apart from that, it features a WooCommerce integration for the sales of each plan, with the Total Youth Female Athlete fitness program being the special one, which includes the other plan “Total Youth Soccer Fitness 365” as an upsell right on the checkout page for a discounted price.
Upon purchase, users receive their login access user ID and password and the login link to view program content, which is present on a fully responsive website across all browsers and devices.
