Objectives

• To clarify the brand’s marketing strategy and message using the Storybrand Framework.
• Migrate StaActive brand to FiixBody using Shopify as the new site.
• To redesign the website with the updated copy for key pages, wireframe, design, and development.
• To engage Fractional CMO services.
• To create a product explainer video.
• Migrate Content from Shogun App to Shopify Native Theme.

Founded by four proven entrepreneurs – two physical therapists with nearly 40 combined years of experience, along with two fitness industry veterans with more than 50 years of combined experience – Stā Active is a new company dedicated to keeping active people like you active.

They are experienced how painful conditions can lead to frustration and sideline an active lifestyle. Stā Active builds innovative rehabilitation products based on science and backed by research that addresses painful conditions that active people commonly experience.

The Results

The site was redesigned using only industry-leading best practices and technologies. Mobile and tablet-friendly, as well as Google page speed-optimized, and featuring custom-designed pages in Shopify, the website is fully mobile and tablet-friendly. The website has a more user-friendly layout and more effective call-to-action messaging.

• Composed and compiled the StoryBrand-based Brand Script.
• Redesigned the Home Page.
• Redesigned the Products Page (including bundles).
• Redesign How It Works Pages which provides scientific detail to the product.
• Migrated Content from Shogun App to Shopify Native Theme.
• Complete Site Audit and Technical Fixes.
• Webpage speed optimization.