The Frank Medrano Blueprint

For Frank, we strived to create a design that would suit best given his brand and his personality and credibility as a trainer along with applying the best measures to keep everything visually exciting and user-friendly for visitors and members alike.

We portrayed his personal experiences and messages for visitors along with adequate highlighting of client success testimonials to help their audience take the spur on towards fitness and food health.

Objectives

  • Promote Frank Medrano’s new training program “Blueprint” creating an excellent way to market products via the StoryBrand approach by designing a new sales funnel.
  • Establishing a user-friendly webpage to promote sales with the best navigation and design to create an impressive impact on visitors helping sales conversions.
  • Ensure the resulting web page is fully responsive and allows the best experience of browsing over all devices.

Objectives

  • Promote Frank Medrano’s new training program “Blueprint” creating an excellent way to market products via the StoryBrand approach by designing a new sales funnel.
  • Establishing a user-friendly webpage to promote sales with the best navigation and design to create an impressive impact on visitors helping sales conversions.
  • Ensure the resulting web page is fully responsive and allows the best experience of browsing over all devices.

Sales Page

Our Strategy

With over 5 million likes, 700 thousand subscribers, and 900 thousand followers, Frank Medrano is nothing short of being one of the most successful Calisthenics Experts out there, besides being a Mentor and an Athlete himself.

Given his reputation and popularity, Frank’s association with top brands like Muscle & Fitness, CutAndJacked.com, Forks over Knives, and The Red Bulletin add to the element of trust which people have placed in him.

Frank approached us with a request to help him radiate his skills as a mentor and share the secrets of calisthenics and bodyweight training on a global platform for which a brand new program sales page was the obvious solution. We worked on Frank’s existing website and built an all-new Sales page for the “BluePrint” program which was also integrated with his premium training platform

Our objective was to build a web interface that underlines the trust people place in Frank’s methods and the features of the BluePrint program, along with drastically improving the general level of site aesthetics and UX.

Results

The page was developed with the latest technology, following WordPress standards. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.

It features a straightforward site structure and stronger calls-to-action. The brand storytelling is enhanced through the Homepage to provide trust and credibility for Frank Medrano’s growing brand.

The resultant solution implemented is a quick-load and easily navigable sales page. By using PHP based WordPress framework for the website, and complying with internet standards on web-page loading apart from integrating Frank’s customized premium checkout options we have designed a solution that allows the owners to tweak with webpage’s content without writing a single line of code!