Her Body Solutions Web Design
Our approach to HerBodySolutions.com’s design was to capture her brand personality. We focused on a clear, attractive design with a clean, modern typeface.
Alex Navarro is a mom of a toddler, a health and fitness enthusiast who has a love for food, for lifting heavy things, flipping upside-down, and who has a passion for helping women uncover their limiting beliefs around what it means to be “fit”.
She is a nationally-renowned personal trainer, fitness competitor, and nutrition programmer utilizing The Carb Nite Solution® and Carb Back-loading™ protocols. Alex has since competed in over 25 fitness and bikini shows, placing Top 5 at both the National and International level, earning the title of Ms. Natural Fitness Olympia in 2011 and then her WBFF Pro Card in the summer of 2012.
Our goal for this web redesign project was to develop a site that showcases trust and credibility to her programs & services while significantly improving the overall site aesthetics and user experience.
HerBodySolutions.com (formerly FitLivingFoodies.com) has inviting storytelling, and stronger calls-to-action. It’s much more professional, visually vibrant, and engaging.
With a new custom design, the site feels more polished, modern, and welcoming as well as responsive across desktop and mobile devices. The improved architecture and navigation create a better user experience, making it simple for visitors to browse services, blog content, podcasts, shop, and contact page.