IRON COMPANY® is the leading supplier of fitness equipment for residences, commercial gyms, schools, and government facilities all over the globe. What they needed was a homepage and about page redesign that features a clearer and more compelling brand message.
The new IronCompany Homepage now features a straightforward site structure and stronger calls to action. It has more intuitive navigation to facilitate a smooth journey throughout the pages, making it quick for visitors to find what they need.
The brand storytelling is enhanced through the Homepage, and About page to provide additional trust and credibility for IronCompany’s brand.