About

IRON COMPANY® is the leading supplier of fitness equipment for residences, commercial gyms, schools, and government facilities all over the globe. What they needed was a homepage and about page redesign that features a clearer and more compelling brand message.

Objectives

1. Develop a high-converting copy that connects, persuades, and turns leads into paying customers.
2. Improve overall aesthetic, and user experience to make the website more engaging to boost conversion.
3. Redeveloped brand messaging and copy using StoryBrand methodology and framework.

Results

The new IronCompany Homepage now features a straightforward site structure and stronger calls to action. It has more intuitive navigation to facilitate a smooth journey throughout the pages, making it quick for visitors to find what they need.

The brand storytelling is enhanced through the Homepage, and About page to provide additional trust and credibility for IronCompany’s brand.