KamLife Education

By 1 year ago

Objectives

  • Clarify the brand and create a clear, compelling company message.
  • Develop a high-converting copy that connects, persuades, and turns leads into paying customers.
  • Improve overall aesthetic, and user experience to make the website more engaging to boost conversions
  • Design the Landing page for mobile, desktop, and tablet using Storybrand principles, including wireframes and XD design.

About the Client

KAMLife was founded by leading American health and fitness expert Khalid “KAM” McLeod, an internationally recognized speaker, educator, nutritionist, and conditioning expert with over twenty years of experience.

A former all-conference college athlete and recent Hall of Famer, he holds a dual Master’s in Exercise Physiology & Nutrition Science in addition to numerous professional certifications. With teaching credentials that stretch internationally to Toronto, Mexico, and all over the Continental U.S. from New York to Los Angeles, Khalid is a passionate educator and official CEU provider/board adviser for NASM, ACE, ISSA, and NCSF.

Committed to passing on his knowledge and high standards, he infuses his courses with a wide array of global work experience from coaching major league athletes to advising governments on wellness initiatives.

Services Provided

Khalid’s goal was to create a page where he can feature his upcoming event. He wants the site to have an option to register to the event with different modes of payments. Overall, he wants the new design to have good aesthetic, and user friendly to boost site conversion.

NMI developed KamLifeEducation.com and gave it a more branded look that features the event, and its benefits. It also has improved storytelling integrated into the homepage for easier conversions. NMI added early bird countdown to increase the urgency and created an event page with Location map and “Add To Calendar” features. ApplePay, and Google Pay options were activated on Checkout for added convenience.

The page is fully mobile / tablet responsive, page speed optimized, compatible with all major browsers, and SEO friendly.

Wordpress Development

Responsive Design

Speed Optimization

Story Brand

Event Management

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