Website
Our approach to MindMuscleSpirit.com’s design was to capture her brand personality. We focused on a clean, and friendly interface that truly resonates with her target market.
Objectives
- Create a more user-friendly with improved navigation and filtering to enable easy browsing and seamless experience
- Improve pages to provide a better overview of services
- Implement a fully responsive solution
- Improve overall aesthetic to make the website more engaging
Objectives
- Create a more user-friendly with improved navigation and filtering to enable easy browsing and seamless experience
- Improve pages to provide a better overview of services
- Implement a fully responsive solution
- Improve overall aesthetic to make the website more engaging
Our Strategy
Judy Wright is a WBFF Pro Figure Competitor, Fitness Model, and Personal Trainer. She began competing in Figure competitions in 2008 and won several 1st place titles. She managed to build her profile as one of Vancouver’s top Personal Trainers, and a go-to person for training and advice on Figure and Fitness contest prep. She has worked with most of Canada’s top fitness photographers for physique, and athletic apparel and have recently moved to Los Angeles where she is now permanently based
Our goal for this web redesign project was to develop a website that showcases trust and credibility to her programs & services while significantly improving the overall site aesthetics and user experience. We want her to have a website with a competitive edge to help her build her online presence and generate valuable leads.
Homepage
Exercise Library
Shop
Results
MindMuscleSpirit.com’s new look is more modern, has a clearer call to action, more obvious selling points, and a streamlined explanation of her service. It showcases her training programs and a shop for her merchandise and recommended supplements. It also features an exercise library, blog, and a contact page for her customers to stay in touch with her.
The site was developed with the latest WordPress and WooCommerce standards. It is SEO-friendly, fully secured with an SSL certificate, compatible with all major browsers.
