Website

Our approach to the design was to capture her professional brand personality. We focused on creating an inviting design, friendly interface to make it look more modern and approachable.

We showcased her personal experiences, client success stories to give inspiration and motivation to her audience.

Objectives

  • Clarify Nancy’s brand message through the Story Brand methodology.
  • Design a new sales funnel site as:nancydinino.com which follows the StoryBrand framework.
  • Build an interactive platform integrated with ClickFunnels where users participate in a fitness challenge and then enroll for Private coaching with Nancy Di Nino.
  • Create a user-friendly website with improved navigation through various programs enabling easy browsing and seamless experience.
  • Implement a fully responsive solution.

Objectives

  • Clarify Nancy’s brand message through the Story Brand methodology.
  • Design a new sales funnel site as:nancydinino.com which follows the StoryBrand framework.
  • Build an interactive platform integrated with ClickFunnels where users participate in a fitness challenge and then enroll for Private coaching with Nancy Di Nino.
  • Create a user-friendly website with improved navigation through various programs enabling easy browsing and seamless experience.
  • Implement a fully responsive solution.

Our Strategy

Natalie Jill is a Fat Loss Expert turned high-performance coach. She created several fat loss

transformation programs which helped hundreds of thousands of people become the best version of themselves! She has over 2.5 million social media followers and has been recognized by Forbes and Greatest as one of the top health and wellness influencers in the world. 

Natalie came to us with a variety of dilemmas, all of which could be solved with a website redesign. The main requirement was to replace Kajabi with a WordPress membership site, integrate infusionsoft, and setup thrivecart for checkout & upsell funnel.

Our goal was to develop a website that showcases trust and credibility to her programs & services and significantly improving the overall site aesthetics and user experience.

Homepage

30 Fitness Challenge

Private Online Coaching

Results

The site was developed with the latest technology, following WordPress standards integrated with ClickFunnel. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.

It features a straightforward site structure and stronger calls-to-action. The StoryBrand messaging is enhanced through the sales page to provide trust and credibility for Nancy’s growing brand. 

The sales process includes a freemium for users, where they get a brand new PDF exclusively designed by NMI titled “7 day debloat and slimdown”. The program sales funnel for the “30-day challenge” is integrated with ClickFunnel via WordPress, which allows users to make purchases and receive program content via email offering the VIP program Upsell with the challenge program sales.

The website contains a special plan for users, who want to enroll in private coaching with Nancy and this is done by integrating a dual PayPal and Stripe checkout including an exclusive option for users to make the payment in two equal installments. 

It’s responsive, fast loading, and easy to navigate. By leveraging the WordPress platform for the sites, it ensured that the client was empowered to manage their website easily. With editable page elements, the client can add/edit the content when they need to without coding or technical help.