- Establishing s.a.l.t. sisters as a leading seller of Natural Sea Salt & Gourmet Seasoning.
- Broadening email marketing scope and quality by introducing separate Email nurturing campaigns for pre and post-sales customers.
- Enhancing UI/UX based on Storybrand copy and best practice UI principles for desktop, tablet and mobile.
- Creating a fully custom Shopify site with both retail and wholesale store functionalities.
- Migration of all customer data, including order history, to Bigcommerce.
Over the last three decades, sought-after culinary and nutritional health expert Charmane Andrews Skillen studied the relationship between wholesome nutrition and optimal physical health. Her extensive experience with mineral-rich sea salt led her on a mission to share the benefits of sea salt versus refined table salt, through sumptuous flavor blends.
The result was s.a.l.t. sisters, a health-focused company that creates rich gourmet seasonings with flavor-enhancing, unrefined sea salt.
s.a.l.t. sisters hired NMI to improve their e-commerce organization, branding, messaging, and website visibility. NMI crafted Storybrand based copy, applied custom functionality throughout and imported all of their Bigcommerce site data into their new Shopify site.