Objectives

• Clarify the brand and create a clear, compelling company message.
• Develop a high-converting copy that connects, persuades, and turns leads into paying customers.
• Improve overall aesthetic, and user experience to make the website more engaging to boost conversions
• Design the homepage for mobile, desktop, and tablet using Storybrand principles, including wireframes and XD/PSD design.
• Integrated an interactive quiz funnel to help determine their soap preferences

Goal

SoapStandle’s goal was to redesign its website homepage to enhance the overall aesthetic, and user experience to boost site conversion.

NMI gave SoapStandle.com a more branded look that features the product, and its benefits. It also has improved storytelling integrated into the homepage for easier conversions. The new Shopify homepage is fully mobile / tablet responsive, page speed optimized, compatible with all major browsers, and SEO friendly.