The site was developed with the latest technology, following WordPress standards. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.
It features a straightforward site structure and stronger calls-to-action. The StoryBrand messaging is enhanced through the sales page to provide trust and credibility for Lindsay Sudell’s growing brand.
The sales process includes a freemium for users, where they get a brand new PDF designed by NMI with Lindsay’s tips on back pain, and along with that, they get signed up for an exclusive 10 email nurturing journey integrated into WordPress via MailChimp. The program sales funnel is integrated with WordPress via ThriveCart, which allows users to make purchases and receive login access to the program’s content and the owner of the funnel to analyze and monitor sales, along with offering an Upsell and Downsell along with the program sales.
The website contains two special features for users, where they perform a self-assessment before starting with the mobility programs and one where users can analyze their body’s mobility conditioning based on a grading system.
The resulting website, which is built on WordPress CRM is fast, navigable, and responsive across various devices such as a tablet, mobile and desktop computers. Moreover, the easy-to-use WordPress backend allows users themselves to be able to monitor sales and users and modify everything between text and images on a webpage, without writing a single line of code.