The prime focus remained on creating an exciting design, and an easy-to-understand interface that was both modern and approachable, showcasing her, showcasing her professional brand at the top of things.
We portray her personal experiences, client victories she has had a role in to inspire and fire up her audience.
I adore this woman! Lindsay Stoddard Sudell is a mobility and recovery specialist (Sports Occupational Therapist and Retired CrossFit Athlete) who works with the top professional athletes in the USA, such as A-Rod, JLo, Matt Kemp, Danny Amendola, Andrew Whitworth, Todd Gurley, WWE, CrossFit, and so much more. She helps the best in the world move their body to their fullest potential.
In a world where health and fitness were devastated by COVID lockdowns, we were able to build a completely automated online business to generate Lindsay’s cash flow and help those beyond her Santa Monica studio.
Natalie Minh Interactive worked with Lindsay to develop a full-fledged custom designed and branded sales funnel with multiple physical and digital upsells, fresh StoryBrand messaging and UI best practices, 3rd party warehouse integration for fulfillment and distribution, extremely comprehensive 12-week custom course management system with interactive self-assessments, mobility scoring system, and specialty mobility classes. Also included a freemium opt-in, email nurturing sequence, and CRM integration to completely automate the customer path up the funnel.
The site was developed with the latest technology, following WordPress standards. It is fully mobile / tablet responsive, Google page speed optimized, fully secured with SSL certificate, compatible with all major browsers, and SEO friendly.
It features a straightforward site structure and stronger calls-to-action. The StoryBrand messaging is enhanced through the sales page to provide trust and credibility for Lindsay Sudell’s growing brand.
The sales process includes a freemium for users, where they get a brand new PDF designed by NMI with Lindsay’s tips on back pain, and along with that, they get signed up for an exclusive 10 email nurturing journey integrated into WordPress via MailChimp. The program sales funnel is integrated with WordPress via ThriveCart, which allows users to make purchases and receive login access to the program’s content and the owner of the funnel to analyze and monitor sales, along with offering an Upsell and Downsell along with the program sales.
The website contains two special features for users, where they perform a self-assessment before starting with the mobility programs and one where users can analyze their body’s mobility conditioning based on a grading system.
The resulting website, which is built on WordPress CRM is fast, navigable, and responsive across various devices such as a tablet, mobile and desktop computers. Moreover, the easy-to-use WordPress backend allows users themselves to be able to monitor sales and users and modify everything between text and images on a webpage, without writing a single line of code.
