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Prehab

The Prehab Guys Website

By
Natalie Minh
4 years ago

Website


The Prehab Guys

NMI has redesigned and developed a new custom WordPress Membership Website for ThePrehabguys.com to showcase its online prehab programs. It now features a more cohesive and functional design that exemplifies its brand with a more organized and advanced video library. 

The newly designed website has a robust UI so members can easily browse, navigate and find the information they need. The site has the latest technologies following the WordPress standards, fully mobile / tablet responsive, secured with an SSL certificate, compatible with all major browsers, and SEO friendly.

Objectives

  • Clarify the brand and create a clear, compelling company message.
  • Develop a high-converting copy that connects, persuades, and turns leads into paying customers.
  • Improve overall aesthetic, and user experience to make the website more engaging to boost conversion.
  • Enhance exercise library architecture and navigation to enable easier browsing for a more frictionless user experience
  • Redeveloped brand messaging and copy using StoryBrand methodology and framework.

Objectives

  • Clarify the brand and create a clear, compelling company message.
  • Develop a high-converting copy that connects, persuades, and turns leads into paying customers.
  • Improve overall aesthetic, and user experience to make the website more engaging to boost conversion.
  • Enhance exercise library architecture and navigation to enable easier browsing for a more frictionless user experience
  • Redeveloped brand messaging and copy using StoryBrand methodology and framework.

Our Strategy

The Prehab Guys’ is an educational platform that teaches people how to take control of their health through online physical therapy. What they needed was a website redesign to make their content more accessible, comprehensive, and user-friendly.

We recommended redesigns for existing pages, including enhanced filters, site navigation, improved storytelling integrated into the homepage, Program sales pages, and the About page for easier conversions.

Homepage

The Body Map

Results

The new ThePrehabGuys website now features a straightforward site structure and stronger calls-to-action. It has more intuitive navigation to facilitate a smooth journey throughout the pages, making it quick for visitors to find what they need.  

The brand storytelling is enhanced through the Homepage, About and Product Sales pages to provide additional trust and credibility for ThePrehabGuys’s growing brand. 

The exercise library has a clearer and advanced architecture that makes the content organized and easily accessible to deliver an optimal experience for users.

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