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Objective

  • Establishing the Wyatt’s as leading lifestyle guides via clear Storybrand messaging, consistent branding, and compelling offers.
  • Design and develop a custom home page and sales page for mobile, desktop, and tablet using Storybrand principles including wireframes, and XD/PSD design.
  • E-commerce setup featuring affiliate partnership products
  • Enhancing UI/UX based on Storybrand copy and UI principles.
  • Compatibility with mobile devices, tablets, and desktop computers.
  • Custom developed video and recipe platform.
  • Email Marketing Setup and customization using Active Campaign.

Founders Ryan and Tippy Wyatt launched Wyatt Wellness to help other busy adults get in shape and lead a healthy lifestyle.

Wyatt Wellness teaches nutrition, mentality, and exercise in a convenient, easy-to-follow format that fits into your busy schedule. Also included is access to the Wyatt Wellness community where you can find recipes, workouts, fitness routines, goal-setting advice, and more! Their goal is to make fitness a natural and enjoyable part of your life, so that you can stay motivated and focused on reaching your goals, without taking time away from your friends and family.

Wyatt Wellness approached NMI to also develop and market their app, designed to guide users to a sustainable healthy lifestyle by offering support, community, and personalized fitness programming.

The Results

Site was built and designed using only industry-leading best practices and technologies. Mobile and tablet-friendly, as well as Google page speed-optimized and SSL-secured, and featuring custom-designed pages, the website is fully mobile and tablet-friendly. The website has a more user-friendly layout and more effective call-to-action messaging.

  • Composed and compiled the StoryBrand based Brand Script for the Wyatts to help them resonate their lifestyle enhancement skills and spirit to their customer base
  • Designed a custom homepage for the Wyatt’s outlining their approach towards lifestyle improvement
  • Designed a custom one-of-a-kind sales page for the Wyatts’ Wyatt Wellness Mobile App with the Recipe Archive Upsell.
  • Wyatt’s Lifestyle Reboot Program – The Super 7 was built out to be delivered over an email journey as a freemium connect using the Active Campaign Email Marketing Tool.

Services Provided

Responsive Design

Search Engine Optimization

Web Development

Speed Optimization