Form Test -

Introduction

Describe what you want from our designers. To produce the perfect design, our designers need to know exactly what you're looking for. Be as specific as you can so we'll be able to give you the best design possible. Please fill out this document to the best of your ability. If there is a question that doesn’t make sense or doesn’t apply to your project, feel free to leave it blank. Once we get all of the information we need, we can begin preparing a quote or set up a phone conference to get into the specifics.

Contact Information

Organization Name

Contact Name

Contact Email

Contact Phone/Fax

General Information

How do you describe your company’s products and/or services?

i.e., Would you like them to sign up for something or make a specific purchase? Please describe each sales goal briefly with appropriate links, including no more than three CTAs.

What is your business industry?

(e.g. Fitness, Sports, Entertainment, etc.)

What is the primary age range of your target customer base?

What are the main reasons you are launching/redesigning your logo/product?

(Modernized design, expanded services, different markets, rebranding, etc.)

Logo Goals

List websites that show logos or branding that you find compelling. You can also list sites with logos or branding that you don’t like.

What specifically do you like about these brands’ visuals?

Describe any ideas you have in mind for your new logo:

What do you want your new logo to accomplish?

i.e., Do you encounter any common buyer reluctance(s) and how do you respond to them? You can also share links to testimonials and success stories in this section.

Use a few adjectives to describe how the user should perceive the new logo/identity

e.g: Prestigious, friendly, corporate, fun, vibrant, innovative, cutting edge, funky, professional, meaningful, noticeable, memorable, innovative, etc

Who are your main competitors? Please list their websites if possible.

What are your thoughts about their logos? How do you want your logo to differ from their logos?

Are there any other existing logos appeal to you & why? If so, please provide a link to a picture of each logo

Do you want the logo to feel more traditional and well-established or more modern and aware of current trends?

Logo Design Preferences

What colors do you prefer to see in your logo?

Common associations in Western culture

Red: Passion, Anger, Vigor, Love, Danger

Yellow: Knowledge, Energy, Joy, Intellect, Youth

Green: Fertility, Wealth, Healing, Success, Growth

White: Purity, Healing, Perfection, Clean, Virtue

Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool

Black: Fear, Secrecy, Formal, Luxury

Purple: Royalty, Wisdom, Spirituality, Imagination

Orange: Creativity, Invigoration, Unique, Stimulation

Gray: Balance, Sophistication, Neutrality, Uncommitted

Do you have any fonts our designer should consider?

Do you have a slogan, tagline, or motto?

Does it need to be incorporated into the logo?

Yes

No

Is there a specific design style you prefer for your logo/identity?

Text Based (Logo is made of only stylized text)

Pictorial (Comprise of an image/shape easily recognizable)

Letter Based (Initials or Company Anagram make up design)

Abstract Mark (Shape or symbol conveying business theme)

Character (A character or mascot to represent your business.)

Emblem (Business name enveloped by a pictorial element or shape.)

Additional Information

Would you like any stationery designed with your logo?

No

Yes (Additional Fee)

please select stationery/stationeries type:

Business Card

Letterhead

Envelope

Anything else you'd like to communicate to our designers?

E.g. Demographics of your target audience: gender, location, education etc. Information about your target audience: interests, lifestyle, behavior, values etc.