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Introduction
Describe what you want from our designers.
To produce the perfect design, our designers need to know exactly what you're looking for. Be as specific as you can so we'll be able to give you the best design possible. Please fill out this document to the best of your ability. If there is a question that doesn’t make sense or doesn’t apply to your project, feel free to leave it blank. Once we get all of the information we need, we can begin preparing a quote or set up a phone conference to get into the specifics.
Contact Information
Organization Name
Contact Name
Contact Email
Contact Phone/Fax
General Information
How do you describe your company’s products and/or services?
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What is your business industry?
What is the primary age range of your target customer base?
What are the main reasons you are launching/redesigning your logo/product?
Logo Goals
List websites that show logos or branding that you find compelling. You can also list sites with logos or branding that you don’t like.
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What specifically do you like about these brands’ visuals?
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Describe any ideas you have in mind for your new logo:
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What do you want your new logo to accomplish?
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Use a few adjectives to describe how the user should perceive the new logo/identity
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Who are your main competitors? Please list their websites if possible.
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What are your thoughts about their logos? How do you want your logo to differ from their logos?
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Are there any other existing logos appeal to you & why? If so, please provide a link to a picture of each logo
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Do you want the logo to feel more traditional and well-established or more modern and aware of current trends?
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Logo Design Preferences
What colors do you prefer to see in your logo?
Common associations in Western culture
Red: Passion, Anger, Vigor, Love, Danger
Yellow: Knowledge, Energy, Joy, Intellect, Youth
Green: Fertility, Wealth, Healing, Success, Growth
White: Purity, Healing, Perfection, Clean, Virtue
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black: Fear, Secrecy, Formal, Luxury
Purple: Royalty, Wisdom, Spirituality, Imagination
Orange: Creativity, Invigoration, Unique, Stimulation
Gray: Balance, Sophistication, Neutrality, Uncommitted
Do you have any fonts our designer should consider?
Do you have a slogan, tagline, or motto?
Does it need to be incorporated into the logo?
Yes
No
Is there a specific design style you prefer for your logo/identity?
Text Based (Logo is made of only stylized text)
Pictorial (Comprise of an image/shape easily recognizable)
Letter Based (Initials or Company Anagram make up design)
Abstract Mark (Shape or symbol conveying business theme)
Character (A character or mascot to represent your business.)
Emblem (Business name enveloped by a pictorial element or shape.)
Additional Information
Would you like any stationery designed with your logo?
No
Yes (Additional Fee)
please select stationery/stationeries type:
Business Card
Letterhead
Envelope
Anything else you'd like to communicate to our designers?
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