website maintenance

Here’s How You Can Prevent Your Website From Becoming Obsolete

Most people think that once they have launched their website, they can sit back and take it easy. Honestly, this isn’t how it works most of the time.

While website launching takes a lot of time and energy, if you truly want your website or app to succeed and grow, you need to consistently update and improve your site.

It’s important to steer your site in the right direction. To help you make sure your website doesn’t get out of date and obsolete, here are a few things you can do:

1) Create and Execute Marketing Strategies:

marketing strategy

In order to succeed, you’re going to need a plan to increase your traffic as well as customers. Your website may have made a huge mark, but how are you going to keep that momentum?

There are a LOT of online marketing methods for you to choose from. 

When choosing which marketing method is best for your business, it’s important to start with the central question: “Where does my audience hang out?” By answering this you’ll be able to build a plan on how you can best reach your audience using the ways below:

  • Content marketing: This gives value to your readers via both onsite and offsite content. This is usually done in the form of blogs, eBooks, special reports, and guest blogs.

  • Email marketing: This usually goes hand in hand with content marketing. Gather your audiences’ emails so that you can sell them your services later on.

  • Social media: Social media is usually used to build a community of followers who you can then direct back to your website, or use as social proof to increase conversions. 

Large social media followings take time to build but can be an incredibly powerful source of influence.

2) Improve and optimize continuously:

business improvement

As your audience grows, you need to keep up as well. The best way to become obsolete is to not keep in sync with the latest standards and trends in the world of tech. For example: Market research has shown that >60% of all website searches in 2020 were done using mobile devices. If your website isn’t optimized to be mobile friendly, you’ll be labeled out of date and obsolete.

Being out of date tech wise causes you to lose a lot of potential customers and this directly translates to poor sales!

3) Give more attention to maintenance and protection:

Maintenance and repair

You need to have a proper maintenance plan and schedule regular service for your website. Here are some common maintenance protocols:

  • Do Regular website backups.
    The frequency of your backups will depend upon how often you update your site. Backups save your data frequently. Make sure to store your back up in a secure location.

  • Ensure themes and plugins are up to date.
    All it takes is a few minutes to update your themes and plugins.

  • Run a  database sweep.
    This is important because, over time, your database becomes crowded and unorganized. If your site runs on WordPress, then we recommend using a plugin like WP-Optimize

Technology is changing every day. Market research shows that the average website speed and hardware and software development doubles itself every 18 months. An outdated website becomes an easy target for viruses, malwares and malicious intrusions. These are speed bumps on your marketing turf which slow down your website, annoy the customer, and cost you actual dollars!

This is where we come in. We will save you the time, headache, and frustration of doing the job yourself

Stop feeling frustrated with your website.  We help health/fitness brands clarify their message, uplift their digital presence, and stay optimized with latest technology- winning you raving fans and higher conversions.

As a full service online business agency, Natalie Minh Interactive offers a comprehensive Full Stack Website Management and Redevelopment solution for businesses looking to maximize their website output and sales! Get in touch with our team today!