Hi! I’m Natalie Minh, a former IT & Treasury professional (BBA – Management Information Systems, MBA, MS Finance) with Fortune 500s. For the first 6 years of my professional career, I managed global UNIX and Windows systems environments in a corporate setting, followed by another 7 years in Treasury, managing a $2B FX derivatives portfolio followed by an international stint in structured finance, raising $10B in the capital markets. I’ve since left the corporate world to start my 20+ team agency and have been happily doing this since 2010.
I am an analytical/integrator type who loves technology and business/finance/monetization strategies, coupled with the creative arts (professional fitness photographer) and the health/fitness niche. I’ve been fortunate enough to be able to combine all passions into a business today.
How I Got Started
Back in the day when I was still running the rat race, I looked in the mirror and asked myself if this high stress corporate path was taking me down the road that I wanted: spending the majority of my life in a sterile office environment, overweight, and unsatisfied with life.
The traditional career path was rewarding but somehow, it didn’t feel fulfilling. So, with a leap of faith, I jumped on an internal opportunity to be an expat in Europe and began to compete in fitness bikini competitions as a way to burn off the market stress, manage anticipated culture shock, and improve my health.
Fitness and the extreme focus on my health was my game changer. I got into the best shape of my life, my confidence soared, and was more productive with my time management than I have ever been. Through fitness, I met other like minded passionate people who embraced change, which lit my fire even more. I finally had that “fulfilled HAPPY feeling” that I had long been searching for.
This epiphany has led me to change direction. As immense stress within the 2009 banking world began boiling over, I left my position to chase my entrepreneur dreams: pursuing the sunshine and a life of healthy living in Los Angeles. Once I was in LA, I saw that there was a need in the market to help those in this industry bring their concepts to reality with a technical business strategist such as myself.
In 2010, I launched Natalie Minh Interactive, a Los Angeles area integrative agency, to serve this audience. Today, NMI offers comprehensive solutions ranging from internet marketing/monetization strategies, branding, web design/development, graphic design, content writing, social media management and much more. No matter big or small, I am proud that NMI brings the same rigor on technical quality and creativeness established by my many years with Fortune 500 companies.