Your business needs to meet the expectations of its customers and maintain a competitive advantage in your market. To grow your business, first, you need to have a viable idea. Thereafter, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. Day to day operations take up most of your time, but developing your business strategies is what’s going to make the most difference in your finances!
Here are 4 business strategies that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank:
1) Educate Your Followers:
Good marketing is all about delivering true value to your audience—you have to craft content they need and want. No matter who your audience is, I can guarantee that what they need and want is information that helps them learn, grow, and improve in some way.
When your brand provides that information, you’re providing an education—and that is a truly valuable service.
Educating through content marketing can take many forms: from how-tos and tutorials, to in-depth pieces on important topics. You just have to make sure you deliver useful information in the right context, at the right time.
2) Harness the power of existing customers:
Studies have proven that it costs SEVEN times more to acquire a new customer than convert an existing one. This means you shouldn’t slow down your marketing once they’ve made a purchase.
Try and create opportunities for repeat purchasing, selling pricier items and cross-selling. Since your existing customers have already made a purchase, they already know you and and trust your brand. If you’ve provided a good experience, you’ve given them a reason to do business with you again.
Even if they don’t purchase, never stop marketing to your old customers. Impress them through your content, and they will become your brand’s most vocal advertiser. Word of mouth and great reviews are very very important!
3) Create A Brand Website and Own Your Niche:
Having a professional-looking and well optimized website is one of the most important tools you can create for your business. This is where you will show who you are, what you offer, where you are, and how a customer can get in touch with you.
It is a platform you will always own, and you can embed your personality and ideas into it to show your visitors what your brand is all about! A well designed and managed website has the ability to generate organic traffic, and also acts as a central landing platform for all your traffic from other sources!
If you want to create the website you’ve always imagined for your brand, get started as early as you can. There’s a 100% chance you’re missing out on MAJOR leads as you read this. Get in touch with website design team at Natalie Minh Interactive for more ideas and a road map!
4) Free Webinars!
A webinar is a great tool for quick engagement and a great way to increase followers quickly. This marketing strategy allows potential customers to sign up for a short online course hosted by you. These courses are usually between 45 minutes to an hour long and allow you to give tips and answer questions related to a topic you are an expert on. This is a great way to interact with your followers directly, and this can help you boost your credibility in your field.