Most of businesses today are engaged in social media to increase their online exposure but is it really worth it? Wix.com tells us why it is important for businesses to engage in social media.
Social Media is about generating conversation with clients and followers where they already hang out. Taking your business to the social web where the ROI is great and the cost is far less than any other medium is a wise business sense.
According to Wix, about 30% of the world’s population is on the internet, that’s over 2 billion people, and it is expected to keep on increasing! In 2011 alone, about 480% increase was seen and it will continue to increase through 2012 and 2013. The internet amazingly reaches more people in more demographics than any other marketing channel!
It is also interest to note that over 80% of Americans use at least one social network. That’s about 245 million people! Your social media strategy can easily be integrated into and enhance your existing marketing plan as maintaining a social presence is easy and inexpensive. An awesome 53% of those active on social networks follow a particular brand and these same people will promote your product or brand even when offline. This will be your main advantage over your offline competitors since it will be your audience be the one spreading your content!
Plan out your social media strategy now and see how your product or brand get the much needed exposure!