In today's marketing, personalization and networking are increasingly important as audiences form relationships with brands. Businesses need to connect with audiences and engage them on a deeper level to survive. This is where brand storytelling comes into play. What is brand storytelling? Simply put, brand storytelling...
Lead generation strategies include tactics such as providing valuable PDFs, webinars, or samples to prospective clients for free or at a low cost in exchange for their email address, which you will use to continue informing them about your products and services via email service. This...
How are you holding up these days? I feel you. In this time of crisis which feels like the apocalypse, I want to share with you my crisis family story that has a lesson that we can apply today. April 30, 1975. Vietnam War. The day before...
Internet. In the last decade, this word has changed the face of humankind. Everything is one click away. Books have been replaced with Kindles, letters with text messages and landlines with wireless. Every other day, there’s some new and more advanced technology. Our lives have...
Insight Into The Job Seekers Trend Guru has made an interesting infographic which provides a fantastic insight on job board performance and market fluctuations. Job seekers who apply for jobs using mobile devices are astonishingly quite low at 3.3% in 2011, with poor website accessibility or CV...
Use Facebook On Your Lead Generation Marketing In marketing, knowing where your leads are coming from is very important. Without it, your marketing efforts will be running blind and could possibly incur you unnecessary cost. Identifying the best source of leads could determine the success of...
How To Become a Blogger and The Hats You Should Wear Blogging has been making waves in recent years with so many blogging sites mushrooming up from almost anywhere. Blogging covers a whole lot of topics ranging from a simple travel blog to fitness blogs. So...