Fraud Blocker Fisher Traction Low Back Device - Natalie Minh Interactive


  • Develop a high-converting copy that connects, persuades, and turns leads into sales.
  • Enhance the overall aesthetic and user experience of the landing page to increase conversions.
  • Design the homepage for mobile, desktop, and tablet using Storybrand principles, including wireframes and XD design.

About the Client

Fisher Traction was created by California Chiropractor Dr. Jeff Fisher, who has been practicing for more than 30 years and has treated and helped over 300,000 patients experiencing back and neck pain.

Dr Fisher invented the Neck device after suffering from an acute spine related sports injury. After not being able to sleep for days due to the pain, he hand crafted the very first prototype of what is now one of the safest, strongest,and most effective neck traction devices on the market.

Later, his wife and two sons developed herniated discs, which led him to develop the Fisher Traction Lower Back Device. After several years of testing, product improvements, and patent approval, the Fisher Traction Low back and Neck device was ready for the market.

Dr. Fisher believes that everyone should have access to simple and effective solutions for pain-relief and long-term health.

Services Provided

Fisher Traction’s goal was to redesign its Low Back Device landing page to enhance the overall aesthetic, and user experience to boost site conversion.

After a successful launch with the Neck Device page, NMI moved to giving a revamp of their Low Back Device page. Same as their neck device, we also gave them a branded look that features the product and its benefits. It also has improved Storybrand based messaging integrated into the homepage for easier conversions. The new Shopify sales page is fully mobile / tablet responsive, page speed optimized, compatible with all major browsers, and SEO friendly.

Shopify Development

Responsive Design

Story Brand

Speed Optimization