Fisher Traction’s goal was to redesign its Low Back Device landing page to enhance the overall aesthetic, and user experience to boost site conversion.
After a successful launch with the Neck Device page, NMI moved to giving fishertraction.com a revamp of their Low Back Device page. Same as their neck device, we also gave them a branded look that features the product and its benefits. It also has improved Storybrand based messaging integrated into the homepage for easier conversions. The new Shopify sales page is fully mobile / tablet responsive, page speed optimized, compatible with all major browsers, and SEO friendly.