Why Is Digital Content Marketing Important?
- CMOs at the largest technology companies report that building out digital content marketing as an organizational competency is the second most important initiative, only behind measuring ROI.
- CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI.
- Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
- B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.
Are you one of the 70% of businesses that do not have a consistent or integrated content marketing strategy?
For many businesses, a solid content production and strategy schedule is daunting when coupled with running normal business operations. Let us help you focus on what YOU do best and we’ll accelerate the content production and outreach for you.
How To Do Content Marketing?
In digital strategy, content creation is the first and an important part. At NMI, we provide an effective & efficient marketing strategy that allows your brand to bridge the gap between offline and online digital marketing. We craft and design in a way that drives brand awareness, build trust, and multiplies coherent reach and increase conversions by creating a unique voice with visuals to tell your story.
Digital Content Strategy
Content Creation
Social Promotion
+Digital Content Strategy
We implement better digital content marketing initiatives that communicates effectively with your desired audience.
Content Creation
The goal of every content piece created is to be useful, valuable, or entertaining for the targeted audience. The more engaging the content is, the easier it will be for targeted audiences. Sharable and High-quality media is essential to every successful social media marketing, we support written content with your branded images, videos and infographics to maximize impact for your targeted audience.
Multimedia
To educate your online visitors on your products and expertise, multimedia such as professionally produced photos/videos is the best and most simple way to explain your brand and achieve goals
Print Media
At NMI, our in-house design team designs eBooks, Magazines, print journals, trifolds, flyers, business cards, etc in easy to understand and effective way that boost your brand.
Blogs
Businesses can continually create buzz, educate their market, drive traffic to their site, and create brand equity via an active blog. Digital content marketing is the leading trend for long-term SEO strategy, positioning you as an industry leader. From an organic view, well written blogs forge stronger relationships with your customers which in turn develops trust & authority and higher conversions.
Press Releases
Key to establishing reputation and authority, press releases allow you to highlight your brand accomplishments, hires, and key partnerships, in a mass announcement that reaches throughout the major internet distribution channels and news sites. This high authority platform reach means that when people search for your business online, your highlight reel will dominate the results.
Social Media
Interactive Content
Assessments, calculators, contests, quizzes, interactive infographics
Social Promotion Marketing
When it comes to promotion, there’s two types of traffic: warm traffic and cold traffic. Warm traffic are those who already know you. Cold traffic (visitors on a site) are those who have never heard of you and your brand so, in order to expand your reach of your brand and add scale to campaigns, we need to have multiple strategies to reach both warm and cold traffic and due to their different nature, how you communicate to each will be unique. Techniques include promoting your content via social media networks, press releases, feature placements with complementary sites, blogging, and email marketing. Our experienced marketing and social media experts work with clients to establish and execute content according to a social/promotion calendar in order to drive exceptional results.
Some of our happy agency clients include
WHAT OUR CLIENTS SAY
Digital Content Marketing FAQs
What is content marketing?
Content marketing is a strategy of creating online materials like articles, videos, podcasts, etc. to build credibility, promote brand awareness, and boost your website ranking in search results. Unlike Traditional Marketing, where it focuses on the company and their products or services, Content Marketing puts the customer’s needs first by providing valuable information to solve their problems in order to build trust, which eventually converts them into sales.
How often should I post blog articles?
When creating content, quality is more important than quantity. Not everyone can publish new content daily, so if you’re just getting started, one high-quality content per week would be a good starting point. If you have the resources to create more, posting 2-4x a week will help give you more web traffic and higher chances of conversion.
Does content marketing help SEO?
Yes, content marketing and SEO complement each other. The more content you put out, the better your website’s visibility will be in search results. Know your target audience, find out what they are searching for and create content around that to position your business as an authority on the subject.
How do you know what topics to write about?
It’s important that the content is about the information your customers need to know about, not what YOU want to tell your customers. With this, we will work together to determine what their concerns are and build our content strategy around that.
What types of content marketing do you offer?
We offer different types of content marketing including, blog post writing, article writing, press releases, infographics, ebook development, newsletter campaigns, and more.
How much should I be spending on content marketing?
The cost will depend on the scope of work, your business size, goals, marketing budget, resources, and the scale of your campaign. Remember, “you get what you pay for”. The more budget you have, the more high quality content you can generate.