The trend of online video is defining an entire generation of Internet users! Its growth is unprecedented and continues to grow by leaps and bounds. An amazing 69% of adult internet users have either watched or downloaded online videos. There has also been a dramatic increase in the number of viewers for comedy, educational, movies/TV shows, music and political videos. A staggering 33% of adult internet users use both Youtube and Google video in sharing videos that they are interested in and an overwhelming 62% of these videos posted are home videos while videos from places traveled to and clips from movies and TV shows are next at 24% each.
The disparity between male and female are most almost non-existent as both men and women are likely to post videos on popular social media video sites. Young adults (18-29 yrs old) are most likely to upload videos but adults between 30-49 are fast catching up. A surprising 52% of videos uploaded are on social networking sites such as Facebook while video sharing site such as Youtube is closely following at 49%. The next time you do social media campaign, consider using videos as part of your marketing strategies.
