Customers will connect with you when they feel two things: first, you understand their pain, and second, you can be trusted to help them. Therefore, here are two things your website must convey in order to position yourself as a Guide: 1) Express empathy Show that you care...
Lead generation strategies include tactics such as providing valuable PDFs, webinars, or samples to prospective clients for free or at a low cost in exchange for their email address, which you will use to continue informing them about your products and services via email service. This...
Good marketing can make or break a brand. And in 2020, in the era of online businesses and digital marketing, your marketing should be on point for your business to become bigger and better. Here are four tips that will help you build a successful...
Most people think that once they have launched their website, they can sit back and take it easy. Honestly, this isn't how it works most of the time. While website launching takes a lot of time and energy, if you truly want your website or app...
Setting up your own business isn't an easy thing to do. It's demanding, difficult, resource intensive, and time-consuming. Once you've created your perfect business, you have to make sure it has the ability to grow. If you can't grow your business organically, you'll find that...
A membership website is any part of your online business that contains restricted content (information behind a log in). A gate is created, which acts like a barrier to limit access to only those who pay or you decide to let in. Once inside, they...
A complete website redesign means rebuilding your website from the ground-up, starting with the code all the way through to its appearance, functionalities, and user experience. Just as you’d renovate your office or shop, with a website redesign you’ll improve the look and feel of...
Your business needs to meet the expectations of its customers and maintain a competitive advantage in your market. To grow your business, first, you need to have a viable idea. Thereafter, you need to discover a profitable niche, define a target demographic and have something...
Your website needs to clearly communicate with your audience about what you do, why you do it, and who you do it for. It's so easy to get caught up with how great you are as a business, that you often forget to make sure...
With more than 600 million people using LinkedIn, this social networking platform is the largest resource for professionals in ANY field to tap into. When you're an online entrepreneur, this tool becomes 10x more powerful! So if you’re not on the platform already or if you haven’t...